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SWM (FREE) review

SWM (FREE) has grown 12% between 2 Sept 2026 and 2 Nov 2026, by its published member count. It is free to join.

A review on the numbers, not an opinion: nobody here has joined SWM (FREE), and nothing below is a verdict.

SWM Academy is a swimming coaching community on Skool run by the Olympic champion Jack McMillan, for swimmers, swim parents and masters swimmers.[1][2] The group was created in April 2024 and is free to join.[1] It is built to work alongside a swimmer's club training, with no extra pool time and no change of coach, and the academy's website pitches it at competitive swimmers aged 11 to 35.[1][2]

How we measure · Report an error or ask for removal

Members
968
Published price
Free to join
no paid tier published here
Members, last 31 days
+39
2 Oct 2026 to 2 Nov 2026
Rank by members
#1,734
of 6,077 sellers listed here
Size rank in niche
#106
of 409 sellers listed in fitness and health, by published members
Check the Course score
96
A, very strong
Niche
Fitness and health
426 listed here
Created
5 Apr 2024
Skool publishes this date
Readings
17
since 2 Sept 2026

About SWM (FREE)

The core program is the 5-Pillar Olympic Accelerator, which is added to a swimmer's current club training.[1] Members get technical video analysis of their stroke, turns and dives, mindset and race strategy frameworks, and land training and S&C programming.[1] McMillan and fellow Olympian Joe Litchfield run live coaching calls twice a week, Special Guest Sundays bring in Olympic athletes, coaches and specialists, and a Parents Corner helps parents support their swimmer.[1]

As of September 2026, the academy's website listed a Standard plan at $39 a month, with a 6-Week Program on technique, race confidence and mental skills and one weekly live group call with McMillan.[2] The site lists Premium at $199 a month, extending this to a 12-Week Program with three weekly group calls and expert calls with a sports psychologist, nutritionist and S&C coach, and VIP at $699 a month with direct 1-1 support from McMillan.[2] A separate training site advertises an in-person week of twice-daily sessions in an Olympic-grade pool with a 4-star hotel five minutes away, underwater video stroke analysis and a personalised race plan, open to swimmers aged 18 or over.[3]

The paid plans carry no contracts and can be cancelled at any time.[2]

Sources

  1. Skool listing: skool.com/jackmcmillanswim, as collected 22 Sept 2026
  2. Official website: jackmcmillanswim.com, retrieved 28 Sept 2026
  3. Official website: training.jackmcmillanswim.info, retrieved 28 Sept 2026

Compiled by Check the Course from the sources listed, to the best of our ability.

What the listing describes
NicheFitness and healthFormatMentorship or coaching

Read from the listing’s own words: what is offered, never how well.

What is inside

Course modules
91
Courses
11
Posts, all time
643
People running it
3

Counts published by SWM (FREE) on its own page, read on 21 Oct 2026: how much is included, never how good it is. Listed as run by jackmcmillan.

How we knowSourced & dated
Observed on 2 Nov 2026 from Skool source page archived copy c76c75655784.
Observable monthly ceiling
$0
monthly price
968
published members
$0
theoretical ceiling per month

This community is published as free, so the figure is zero. Its members are an audience, not customers. Nothing here estimates what that audience might be worth, and no price is applied to it anywhere on this site.

Against the fitness and health niche

Percentile among the other 425 fitness and health listings here, each seller counted once for size.

Size74th
smallestlargest
Check the Course Score
96AVery strong

Ahead of 96% of the 13,577 Skool communities we track, including ones without a page here, on the measures below, each read from a figure SWM (FREE) published itself.

  • Size 53% of the scoreahead of 80%
  • Growth 27% of the scoreahead of 73%
  • Track record 20% of the scoreahead of 88%

An algorithmic position among tracked listings: not an endorsement, a guarantee or advice. How the score works.

  • Top 25% by size on Skool. Measured by Check the Course.Top 25% by size on Skool. Measured by Check the Course.
  • Listed every week since August 2026. Measured by Check the Course.Listed every week since August 2026. Measured by Check the Course.

    Present in every one of the 10 weeks recorded since August 2026, with no week missing.

  • Members up 12% since August 2026. Measured by Check the Course.Members up 12% since August 2026. Measured by Check the Course.

    Net member count up 12% between our first reading, on 2 Sept 2026, and our latest, on 2 Nov 2026.

Run this community?

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Top 25% by size on Skool. Measured by Check the Course.
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Evidence and signals

Listed on 968 members.

Evidence: measured.

First recorded
2 September 2026our first reading, not its launch
Elsewhere
Website

Tracked over time

Member change
+4+0.4%over 4 days+39+4.2%over 31 days
Price change
Unchanged at all 16 readings with a price

17 observations over 61 days.

Member count
8809009209409609682 Sept 20262 Nov 2026change

Observation log

Observation log
ObservedMembersChangePriceCeiling / month
2 Nov 2026968+4Free to joinNot calculated
29 Oct 2026964+7Free to joinNot calculated
25 Oct 2026957+1Free to joinNot calculated
21 Oct 2026956+4Free to joinNot calculated
17 Oct 2026952+3Free to joinNot calculated
13 Oct 20269490Free to joinNot calculated
13 Oct 2026949+3Free to joinNot calculated
9 Oct 2026946+8Free to joinNot calculated
5 Oct 2026938+9Free to joinNot calculated
2 Oct 2026929+2Free to joinNot calculated
1 Oct 20269270Free to joinNot calculated
1 Oct 2026927+16Not recordedNot calculated
22 Sept 2026911+4Free to joinNot calculated
20 Sept 2026907+26Free to joinNot calculated
7 Sept 20268810Free to joinNot calculated
6 Sept 2026881+17Free to joinNot calculated
2 Sept 2026864Free to joinNot calculated
Average per week, last 31 days2 Oct 2026 to 2 Nov 2026+9
Average per week, since first reading2 Sept 2026 to 2 Nov 2026+12

Course content readings

Course content readings
ObservedPostsModulesCourses
21 Oct 20266439111
17 Oct 2026643+291+111
1 Oct 2026641+1090-111
11 Sept 20266319111
Added per week11 Sept 2026 to 21 Oct 2026+2.100

Common questions about SWM (FREE)

What is SWM (FREE)?
SWM Academy is a swimming coaching community on Skool run by the Olympic champion Jack McMillan, for swimmers, swim parents and masters swimmers. The group was created in April 2024 and is free to join.
How much does SWM (FREE) cost?
SWM (FREE) is free to join on Skool; its listing shows no charge, read 2 Nov 2026.
How many members does SWM (FREE) have?
SWM (FREE) lists 968 members, read 2 Nov 2026.
How has SWM (FREE)'s membership changed?
From 864 members on 2 Sept 2026, our first reading, to 968 on 2 Nov 2026: up 104, or 12%.
How does SWM (FREE) compare with other fitness and health communities?
SWM (FREE) is free to join, where the median priced fitness and health listing charges $27 a month. The niche median is 464 members. Pricing benchmarks by niche.
What do you get inside SWM (FREE)?
SWM (FREE) publishes 91 course modules, 11 courses, 643 posts, 3 admins. Communities with the most course content.

Alternatives to SWM (FREE)

Same niche, nearest in published size. Not a recommendation.