Benchmarks

Among the sellers that publish both a free and a paying member count, how much of their audience is paying. A storefront-wide figure covering every product a seller runs, not a single community, and only for those who publish both numbers.

The tracked communities that gained the most members between the two most recent weeks we collected. Two boards, because ranking by size and ranking by percentage answer different questions.

The tracked communities that gained the most members over roughly the past month, measured between two readings a month apart. A longer window than the weekly board, so short-term swings matter less relative to the change.

How the members of every community we track are distributed across those communities, by platform and by niche. No community is named on this page and no money figure appears on it.

An upper bound on every paid community we track, and what the distribution of those upper bounds looks like. No community is named on this page and nothing here is ranked.

The percentiles behind the Skool pricing figures on this site: what monthly, yearly and one-off plans cost as the seller sets them, and the quartiles in each week of readings, with the count behind every figure.

The Skool communities listed here, grouped by the year each was created. Both the founding date and the member count are published by the platform, so nothing here is estimated.

Typical price and size for each niche, across the listings whose niche could be read from their own description. A listing that describes two niches is counted in both.