Football Coaching Academy review
Football Coaching Academy publishes 1,531 course modules on Skool. It charges $9 a month.
A review on the numbers, not an opinion: nobody here has joined Football Coaching Academy, and nothing below is a verdict.
Football Coaching Academy is a Skool community for football coaches, run by Kevin Middleton and Jamie Birch, two UEFA-qualified coaches who say they have worked at every level from grassroots to professional.[1] The group was created in April 2024.[1] Middleton has coached in Scottish football since 2010 and was assistant manager of Hamilton Academical Women's in the 2024/25 season, when the team won SWPL 2.[2] Middleton also founded the coaching brand 360TFT, whose site presents the academy as a coaching classroom and community focused on practical development and shared learning.[2][3]
How we measure · Report an error or ask for removal
- Members
- 522
- Published price
- $9
- per month
- Members, last 29 days
- -9
- 5 Oct 2026 to 3 Nov 2026
- Rank by members
- #3,049
- of 6,074 sellers listed here
- Size rank in niche
- #128
- of 268 sellers listed in sports and athletics, by published members
- Price rank in niche
- #66
- of 83 priced in Sports and athletics listed here, highest first
- Niche
- Sports and athletics
- 278 listed here
- Created
- 22 Apr 2024
- Skool publishes this date
- Readings
- 21
- since 24 Aug 2026
About Football Coaching Academy
Members get the academy's Player Development Framework, with material for every format from 3v3 to 11v11 and every age group.[1] The listing says questions posted in the community are answered by other coaches the same day.[1] New members can start with a seven-day free trial.[1]
With 360TFT, Middleton built FootballGPT, a planning tool made in partnership with the academy that turns what a coach says about their players into a usable session.[4][5] Other 360TFT projects include a low-cost membership of football sessions and Coach Direct, two months of private WhatsApp access to Middleton.[3]
Sources
- Skool listing: skool.com/coachingacademy, as collected 24 Sept 2026
- Other: coachpa.ge, retrieved 30 Sept 2026
- Official website: 360tft.co.uk, retrieved 30 Sept 2026
- Official website: footballgpt.co/about, retrieved 30 Sept 2026
- Official website: footballgpt.co, retrieved 30 Sept 2026
Compiled by Check the Course from the sources listed, to the best of our ability.
Read from the listing’s own words: what is offered, never how well.
What is inside
Counts published by Football Coaching Academy on its own page, read on 8 Sept 2026: how much is included, never how good it is. Listed as run by kevin-middleton-8495.
This is not revenue, earnings or income. It assumes every listed member pays the headline price, which is never the case in practice, and it does not account for free members, trials, discounts, churn, refunds, platform fees or tax.
Against the sports and athletics niche
Percentile among the other 277 sports and athletics listings here, each seller counted once for size.
Price changes between our readings
Since we began tracking on 24 Aug 2026. We see the price only when we read the listing, so each change is dated by the readings either side of it. A change is listed only where both readings were taken the same way, in the same currency and billing period.
- Between 31 Aug 2026 and 4 Sept 2026: $5 per month to $9 per month
Evidence and signals
Tracked over time
21 observations over 71 days.
Observation log
| Observed | Members | Change | Price | Ceiling / month |
|---|---|---|---|---|
| 3 Nov 2026 | 522 | +1 | $9 per month | $4,698 |
| 2 Nov 2026 | 521 | 0 | $9 per month | $4,689 |
| 1 Nov 2026 | 521 | 0 | $9 per month | $4,689 |
| 27 Oct 2026 | 521 | -1 | $9 per month | $4,689 |
| 25 Oct 2026 | 522 | 0 | $9 per month | $4,698 |
| 24 Oct 2026 | 522 | -3 | $9 per month | $4,698 |
| 21 Oct 2026 | 525 | 0 | $9 per month | $4,725 |
| 17 Oct 2026 | 525 | -2 | $9 per month | $4,725 |
| 13 Oct 2026 | 527 | -2 | $9 per month | $4,743 |
| 9 Oct 2026 | 529 | -3 | $9 per month | $4,761 |
| 6 Oct 2026 | 532 | +1 | $9 per month | $4,788 |
| 5 Oct 2026 | 531 | -1 | $9 per month | $4,779 |
| 3 Oct 2026 | 532 | 0 | $9 per month | $4,788 |
| 3 Oct 2026 | 532 | 0 | $9 per month | $4,788 |
| 1 Oct 2026 | 532 | -15 | $9 per month | $4,788 |
| 24 Sept 2026 | 547 | -13 | $9 per month | $4,923 |
| 21 Sept 2026 | 560 | -1,295 | $9 per month | $5,040 |
| 8 Sept 2026 | 1,855 | -1 | $9 per month | $16,695 |
| 4 Sept 2026 | 1,856 | -1 | $9 per month | $16,704 |
| 31 Aug 2026 | 1,857 | +5 | $5 per month | $9,285 |
| 24 Aug 2026 | 1,852 | $5 per month | $9,260 | |
| Average per week, last 29 days5 Oct 2026 to 3 Nov 2026 | -2 | |||
| Average per week, since first reading24 Aug 2026 to 3 Nov 2026 | -131 | |||
Milestones observed
| Members | Crossing | Between readings |
|---|---|---|
| 1,000 | Fell below | 8 Sept 2026 and 21 Sept 2026 |
Seller’s followers on other platforms
| Read, about monthly | YouTube | TikTok |
|---|---|---|
| 8 Oct 2026 | 2,360+30 | |
| 8 Sept 2026 | 2,330 |
Common questions about Football Coaching Academy
- What is Football Coaching Academy?
- Football Coaching Academy is a Skool community for football coaches, run by Kevin Middleton and Jamie Birch, two UEFA-qualified coaches who say they have worked at every level from grassroots to professional. The group was created in April 2024.
- How much does Football Coaching Academy cost?
- Football Coaching Academy charges $9 per month on Skool, read 3 Nov 2026. That is cheaper than 79% of the other priced sports and athletics listings here.
- How many members does Football Coaching Academy have?
- Football Coaching Academy lists 522 members, read 3 Nov 2026.
- How has Football Coaching Academy's membership changed?
- From 1,852 members on 24 Aug 2026, our first reading, to 522 on 3 Nov 2026: down 1,330, or 72%.
- How does Football Coaching Academy compare with other sports and athletics communities?
- At $9 a month, Football Coaching Academy sits below the $27 median of the 82 priced sports and athletics listings here. The niche median is 476 members. Pricing benchmarks by niche.
- What else does Football Coaching Academy's seller list?
- The same seller has 2 other listings we track: AI Football Skool and Football Coaching Directory.
- What do you get inside Football Coaching Academy?
- Football Coaching Academy publishes 1,531 course modules, 31 courses, 1,570 posts, 4 admins. Communities with the most course content.
Other listings by this seller
| Listing | Members | Read |
|---|---|---|
| AI Football Skool | 295 | 2 Nov 2026 |
| Football Coaching Directory | 191 | 30 Oct 2026 |
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