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SCHOOL OF LIFE review

SCHOOL OF LIFE publishes 315 course modules on Skool. It charges $27 a month.

A review on the numbers, not an opinion: nobody here has joined SCHOOL OF LIFE, and nothing below is a verdict.

I AM ACADEMY is a Skool group that trains identity coaches and gives them licensed, ready-to-sell coaching programs to run under their own brand.[1] It was created by Barry Schutte, founder of the I AM brand, and set up on Skool in April 2026.[1]

How we measure · Report an error or ask for removal

Members
854
Published price
$27
per month
Members, last 28 days
+13
6 Oct 2026 to 3 Nov 2026
Rank by members
#1,978
of 6,072 sellers listed here
Size rank in niche
#159
of 447 sellers listed in agency and client services, by published members
Price rank in niche
#77
of 131 priced in Agency and client services listed here, highest first
Niche
Agency and client services
484 listed here
Created
22 Apr 2026
Skool publishes this date
Readings
31
since 24 Aug 2026

About SCHOOL OF LIFE

Members get an identity coach course, the licensed coaching programs, a ready-to-launch business system, a client acquisition system, and marketing material, mentorship and support.[1] The group presents the package as a coaching business in a box that members can launch in 60 days.[1] Coaches join a network of identity coaches under what the group calls the Global I AM Movement.[1]

Schutte is the course creator at School of Life, a coach-training business operated by SOL ACADEMY (PTY) LTD.[2] Its online Neuro-Life Coach course teaches coaching psychology and NLP in modules on the neuroscience of success, coaching fundamentals and frameworks, and advanced coaching, with 94 video lectures, lifetime access, a downloadable manual and a free coaching community.[2] The course ends with an open-book graded quiz that needs a score of 85% or more to pass, and a full refund is available on request within 30 days of purchase.[2]

Sources

  1. Skool listing: skool.com/sol-business-incubation-hub, as collected 23 Sept 2026
  2. Official website: schooloflife.co, retrieved 29 Sept 2026

Compiled by Check the Course from the sources listed, to the best of our ability.

What the listing describes
NicheAgency and client servicesFormatMentorship or coaching

Read from the listing’s own words: what is offered, never how well.

What is inside

Course modules
315
Courses
21
Posts, all time
1,063
People running it
4

Counts published by SCHOOL OF LIFE on its own page, read on 26 Aug 2026: how much is included, never how good it is. Listed as run by barry-schutte.

How we knowSourced & dated
Observed on 3 Nov 2026 from Skool source page archived copy 3753f4b4ffb2.
Observable monthly ceiling
$27
monthly price
854
published members
$23,058
theoretical ceiling per month

This is not revenue, earnings or income. It assumes every listed member pays the headline price, which is never the case in practice, and it does not account for free members, trials, discounts, churn, refunds, platform fees or tax.

Against the agency and client services niche

Percentile among the other 483 agency and client services listings here, each seller counted once for size.

Size65th
smallestlargest
Price · further right is cheaper58th
most expensivecheapest

Price changes between our readings

Since we began tracking on 24 Aug 2026. We see the price only when we read the listing, so each change is dated by the readings either side of it. A change is listed only where both readings were taken the same way, in the same currency and billing period.

  • Between 18 Oct 2026 and 21 Oct 2026: $27 per month to $9 per month
  • Between 29 Oct 2026 and 30 Oct 2026: $9 per month to $27 per month
  • Top 25% by size on Skool. Measured by Check the Course.Top 25% by size on Skool. Measured by Check the Course.
  • Listed every week since August 2026. Measured by Check the Course.Listed every week since August 2026. Measured by Check the Course.

    Present in every one of the 11 weeks recorded since August 2026, with no week missing.

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Top 25% by size on Skool. Measured by Check the Course.
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Evidence and signals

Listed on 854 members.

Evidence: measured.

Following elsewhere
1,400 at its largest1,400 on YouTube. Followers on another platform, not members here.
First recorded
24 August 2026our first reading, not its launch
Elsewhere
YouTube

Tracked over time

Member change
+1+0.1%over 1 day+13+1.5%over 28 days
Price change
Last changed between 29 Oct 2026 and 30 Oct 2026

31 observations over 71 days.

Member count
83584084585085585424 Aug 20263 Nov 2026change
Monthly price
$10$12$14$16$18$20$22$24$26$2724 Aug 20263 Nov 2026

Observation log

Observation log
ObservedMembersChangePriceCeiling / month
3 Nov 2026854+1$27 per month$23,058
2 Nov 2026853-1$27 per month$23,031
30 Oct 2026854-1$27 per month$23,058
29 Oct 2026855-1$9 per month$7,695
27 Oct 2026856-1$9 per month$7,704
25 Oct 20268570$9 per month$7,713
24 Oct 20268570$9 per month$7,713
22 Oct 2026857+5$9 per month$7,713
21 Oct 20268520$9 per month$7,668
21 Oct 2026852+5$9 per month$7,668
18 Oct 20268470$27 per month$22,869
17 Oct 2026847+2$27 per month$22,869
14 Oct 2026845-1$27 per month$22,815
13 Oct 2026846+2$27 per month$22,842
12 Oct 2026844-2$27 per month$22,788
10 Oct 2026846-1$27 per month$22,842
9 Oct 2026847+4$27 per month$22,869
7 Oct 2026843+2$27 per month$22,761
6 Oct 20268410$27 per month$22,707
5 Oct 2026841+1$27 per month$22,707
4 Oct 20268400$27 per month$22,680
4 Oct 20268400$27 per month$22,680
3 Oct 20268400$27 per month$22,680
2 Oct 2026840+4$27 per month$22,680
23 Sept 2026836+3$27 per month$22,572
21 Sept 20268330$27 per month$22,491
14 Sept 2026833-7$27 per month$22,491
7 Sept 2026840-1$179 per year$12,532.80
6 Sept 20268410$179 per year$12,547.72
1 Sept 2026841-2$17 per month$14,297
24 Aug 2026843$179 per year$12,577.56
Average per week, last 28 days6 Oct 2026 to 3 Nov 2026+3
Average per week, since first reading24 Aug 2026 to 3 Nov 2026+1

Seller’s followers on other platforms

Seller’s followers on other platforms
Read, about monthlyYouTubeTikTok
15 Oct 20261,400
15 Sept 20261,400

Common questions about SCHOOL OF LIFE

What is SCHOOL OF LIFE?
I AM ACADEMY is a Skool group that trains identity coaches and gives them licensed, ready-to-sell coaching programs to run under their own brand. It was created by Barry Schutte, founder of the I AM brand, and set up on Skool in April 2026.
How much does SCHOOL OF LIFE cost?
SCHOOL OF LIFE charges $27 per month on Skool, read 3 Nov 2026. That is cheaper than 58% of the other priced agency and client services listings here.
How many members does SCHOOL OF LIFE have?
SCHOOL OF LIFE lists 854 members, read 3 Nov 2026.
How has SCHOOL OF LIFE's membership changed?
From 843 members on 24 Aug 2026, our first reading, to 854 on 3 Nov 2026: up 11, or 1%.
How does SCHOOL OF LIFE compare with other agency and client services communities?
At $27 a month, SCHOOL OF LIFE sits below the $37 median of the 130 priced agency and client services listings here. The niche median is 544 members. Pricing benchmarks by niche.
What else does SCHOOL OF LIFE's seller list?
The same seller has 1 other listing we track: I AM NETWORK.
What do you get inside SCHOOL OF LIFE?
SCHOOL OF LIFE publishes 315 course modules, 21 courses, 1,063 posts, 4 admins. Communities with the most course content.

Other listings by this seller

Other listings by this seller
ListingMembersRead
I AM NETWORK5512 Nov 2026

Alternatives to SCHOOL OF LIFE

Same niche, nearest in published size. Not a recommendation.

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