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SCALE - AI for DTC & Agencies review

SCALE - AI for DTC & Agencies publishes 329 course modules on Skool. It charges $97 a month.

A review on the numbers, not an opinion: nobody here has joined SCALE - AI for DTC & Agencies, and nothing below is a verdict.

SCALE - AI for DTC & Agencies is a Skool community of AI systems, workflows and tools for ad creative, aimed at DTC brands and agencies.[1] It is run by Mike Futia, its founder, and the group was created in December 2025.[1][2] Futia's YouTube channel calls it "Not a 'course', not a 'community'" but a place to get the AI and automation systems and tools built for clients.[3]

How we measure · Report an error or ask for removal

Members
618
Published price
$97
per month
Members, last 29 days
+45
3 Oct 2026 to 1 Nov 2026
Size rank in niche
#301
of 629 sellers listed in ai and automation, by published members
Price rank in niche
#20
of 216 priced in AI and automation listed here, highest first
Check the Course score
65
B, above average
Niche
AI and automation
672 listed here
Created
4 Dec 2025
Skool publishes this date
Readings
31
since 24 Aug 2026

About SCALE - AI for DTC & Agencies

The core offer is an AI creative system that turns research and brand knowledge into creative tests: finding and analysing competitor ads, turning customer insights into on-brand briefs, hooks and scripts, and producing Meta statics, AI UGC and animated ads.[1] Members on the monthly and Annual plans get ScaleBot, which the listing calls "Your AI creative operating system".[1] The group also includes AI UGC, static ad and animation trainings, 20+ Claude skills and plugins, a Claude Code and Design training hub, 100+ prompts, swipe files and templates, and 1-on-1 access to Futia, with new systems added weekly.[1][3] The channel lists creative research agents, creative brief automation and static ad and AI UGC workflows, plus an AI UGC Builder and an AI for Creative Strategy Course.[3] A brand can sign up directly or assign a team member to be its "AI expert".[3]

Futia also writes a weekly newsletter of AI workflows for DTC brands and creative agencies, aimed at streamlining research and creative output.[4] Futia says the systems come from consulting work with DTC brands and agencies, naming Kitsch, Maëlys and Plateful.[2][3] As of September 2026, Futia sold a separate 45-minute video call for $750 on AI, creative systems and Claude Code, paid upfront.[2] The call is advice only, with no build work, retainers or ongoing engagements.[2]

Sources

  1. Skool listing: skool.com/scale-ai, as collected 28 Sept 2026
  2. Official website: intro.mikefutia.com, retrieved 30 Sept 2026
  3. YouTube: youtube.com/channel/UCAt_BlDI43vjlpgmVJuy0ww, retrieved 28 Sept 2026
  4. Official website: mikefutia.com, retrieved 28 Sept 2026

Compiled by Check the Course from the sources listed, to the best of our ability.

What the listing describes
NicheAI and automationFormatSoftware or indicatorIncludesTemplates and resources

Read from the listing’s own words: what is offered, never how well.

What is inside

Course modules
329
Courses
32
Posts, all time
609
People running it
1

Counts published by SCALE - AI for DTC & Agencies on its own page, read on 14 Sept 2026: how much is included, never how good it is. Listed as run by mike-futia-2972.

How we knowSourced & dated
Observed on 1 Nov 2026 from Skool source page archived copy 9982b6b87701.
Observable monthly ceiling
$97
monthly price
618
published members
$59,946
theoretical ceiling per month

This is not revenue, earnings or income. It assumes every listed member pays the headline price, which is never the case in practice, and it does not account for free members, trials, discounts, churn, refunds, platform fees or tax.

Against the ai and automation niche

Percentile among the other 671 ai and automation listings here, each seller counted once for size.

Size52nd
smallestlargest
Price · further right is cheaper9th
most expensivecheapest

Price changes between our readings

Since we began tracking on 24 Aug 2026. We see the price only when we read the listing, so each change is dated by the readings either side of it. A change is listed only where both readings were taken the same way, in the same currency and billing period.

  • Between 7 Sept 2026 and 14 Sept 2026: $47 per month to $67 per month
  • Between 4 Oct 2026 and 7 Oct 2026: $67 per month to $77 per month
  • Between 8 Oct 2026 and 10 Oct 2026: $77 per month to $97 per month
Check the Course Score
65BAbove average

Ahead of 65% of the 13,584 Skool communities we track, including ones without a page here, on the measures below, each read from a figure SCALE - AI for DTC & Agencies published itself.

  • Size 53% of the scoreahead of 72%
  • Growth 27% of the scoreahead of 53%
  • Track record 20% of the scoreahead of 32%

An algorithmic position among tracked listings: not an endorsement, a guarantee or advice. How the score works.

  • Listed every week since August 2026. Measured by Check the Course.Listed every week since August 2026. Measured by Check the Course.

    Present in every one of the 10 weeks recorded since August 2026, with no week missing.

Run this community?

Add this badge to your site

It links to this page and shows the date it was measured.

Style
Listed every week since August 2026. Measured by Check the Course.
Where it goes

<a href="https://checkthecourse.com/communities/skool-scale-ai"><img src="https://checkthecourse.com/badge/skool-scale-ai?kind=consistency" alt="Listed every week since August 2026. Measured by Check the Course." width="360" height="76" loading="lazy"></a>

Paste it into any page that accepts HTML. The badge keeps itself up to date.

Evidence and signals

Listed on 618 members.

Evidence: measured.

Following elsewhere
8,150 at its largest8,150 on YouTube. Followers on another platform, not members here.
First recorded
24 August 2026our first reading, not its launch
Elsewhere
WebsiteYouTube

Tracked over time

Member change
-1-0.2%over 1 day+45+7.9%over 29 days
Price change
Last changed between 8 Oct 2026 and 10 Oct 2026

31 observations over 69 days.

Member count
58060062064061824 Aug 20261 Nov 2026change
Monthly price
$50$60$70$80$90$9724 Aug 20261 Nov 2026

Observation log

Observation log
ObservedMembersChangePriceCeiling / month
1 Nov 2026618-1$97 per month$59,946
31 Oct 2026619+1$97 per month$60,043
30 Oct 2026618-11$97 per month$59,946
28 Oct 2026629+2$97 per month$61,013
27 Oct 2026627+6$97 per month$60,819
26 Oct 2026621-10$97 per month$60,237
24 Oct 2026631-12$97 per month$61,207
23 Oct 2026643-8$97 per month$62,371
21 Oct 2026651-7$97 per month$63,147
20 Oct 20266580$97 per month$63,826
19 Oct 20266580$97 per month$63,826
18 Oct 2026658+10$97 per month$63,826
16 Oct 2026648+14$97 per month$62,856
15 Oct 2026634+34$97 per month$61,498
13 Oct 2026600+18$97 per month$58,200
12 Oct 2026582+1$97 per month$56,454
11 Oct 2026581+4$97 per month$56,357
10 Oct 2026577+2$97 per month$55,969
8 Oct 20265750$77 per month$44,275
7 Oct 2026575+1$77 per month$44,275
4 Oct 2026574+1$67 per month$38,458
3 Oct 2026573-2$67 per month$38,391
1 Oct 2026575-3$67 per month$38,525
30 Sept 2026578-1$67 per month$38,726
28 Sept 2026579-9$67 per month$38,793
23 Sept 2026588+2$67 per month$39,396
21 Sept 2026586-7$67 per month$39,262
14 Sept 2026593+16$67 per month$39,731
7 Sept 2026577-9$47 per month$27,119
1 Sept 2026586-11$47 per month$27,542
24 Aug 2026597$67 per month$39,999
Average per week, last 29 days3 Oct 2026 to 1 Nov 2026+11
Average per week, since first reading24 Aug 2026 to 1 Nov 2026+2

Seller’s followers on other platforms

Seller’s followers on other platforms
Read, about monthlyYouTubeTikTok
6 Oct 20268,150+160
5 Sept 20267,990

Common questions about SCALE - AI for DTC & Agencies

What is SCALE - AI for DTC & Agencies?
SCALE - AI for DTC & Agencies is a Skool community of AI systems, workflows and tools for ad creative, aimed at DTC brands and agencies. It is run by Mike Futia, its founder, and the group was created in December 2025.
How much does SCALE - AI for DTC & Agencies cost?
SCALE - AI for DTC & Agencies charges $97 per month on Skool, read 1 Nov 2026. That is cheaper than 9% of the other priced ai and automation listings here.
How many members does SCALE - AI for DTC & Agencies have?
SCALE - AI for DTC & Agencies lists 618 members, read 1 Nov 2026.
How has SCALE - AI for DTC & Agencies' membership changed?
From 597 members on 24 Aug 2026, our first reading, to 618 on 1 Nov 2026: up 21, or 4%.
How does SCALE - AI for DTC & Agencies compare with other ai and automation communities?
At $97 a month, SCALE - AI for DTC & Agencies sits above the $27 median of the 215 priced ai and automation listings here. The niche median is 588 members. Pricing benchmarks by niche.
What else does SCALE - AI for DTC & Agencies' seller list?
The same seller has 1 other listing we track: AI Automation Made Easy.
What do you get inside SCALE - AI for DTC & Agencies?
SCALE - AI for DTC & Agencies publishes 329 course modules, 32 courses, 609 posts, 1 admin. Communities with the most course content.

Other listings by this seller

Other listings by this seller
ListingMembersRead
AI Automation Made Easy20,8461 Nov 2026

Alternatives to SCALE - AI for DTC & Agencies

Same niche, nearest in published size. Not a recommendation.

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