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Agency Playbook review

Agency Playbook has grown 14% between 3 Sept 2026 and 3 Nov 2026, by its published member count. It charges $1 a month.

A review on the numbers, not an opinion: nobody here has joined Agency Playbook, and nothing below is a verdict.

The Agency Playbook is a Skool community for owners of performance marketing, pay-per-lead and pay-per-call agencies, with its material packaged into playbooks, templates and live training.[1] It was created in December 2023 and is run by Rafael Hernandez, CEO of the Great Marketing AI agency.[1][2] The group owner's profile also lists Lead Distro AI, a lead distribution and call tracking software business.[1]

How we measure · Report an error or ask for removal

Members
1,420
Published price
$1
per month
Members, last 28 days
+55
5 Oct 2026 to 3 Nov 2026
Rank by members
#1,222
of 6,074 sellers listed here
Size rank in niche
#106
of 447 sellers listed in agency and client services, by published members
Price rank in niche
#128
of 131 priced in Agency and client services listed here, highest first
Check the Course score
99
A+, exceptional
Niche
Agency and client services
484 listed here
Created
5 Dec 2023
Skool publishes this date
Readings
32
since 3 Sept 2026

About Agency Playbook

Members get The PPL Playbook on finding buyers and pricing leads, Facebook masterclasses for lead generation, setup guides for server-side tracking and Meta CAPI, and training on AI lead distribution software.[1]

Lead Distro AI sells lead distribution and call tracking software to pay-per-lead agencies and lead buyers, with ping post, call routing, lead scoring and P&L dashboards.[3] As of September 2026, its Starter plan cost $297 a month and its Growth plan $497 a month, with a 7-day free trial.[3][4] Great Marketing AI is a full-service agency for personal injury law firms, covering Google Ads, Facebook Ads, SEO, web design, AI automation and MVA leads.[5] Before founding it, Hernandez spent four years at Microsoft.[2] Hernandez also runs a YouTube channel on Meta and Facebook ads and AI-powered marketing that invites viewers to book a meeting with the agency.[6]

Sources

  1. Skool listing: skool.com/great-marketing-ai, as collected 22 Sept 2026
  2. Official website: greatmarketing.ai/about, retrieved 28 Sept 2026
  3. Official website: leaddistro.ai, retrieved 28 Sept 2026
  4. Official website: leaddistro.ai/pricing, retrieved 28 Sept 2026
  5. Official website: greatmarketing.ai, retrieved 28 Sept 2026
  6. YouTube: youtube.com/channel/UCkyBeuipNNI_X4wDdfLNx9w, retrieved 28 Sept 2026

Compiled by Check the Course from the sources listed, to the best of our ability.

What the listing describes
NicheAgency and client servicesFormatSoftware or indicatorIncludesTemplates and resources

Read from the listing’s own words: what is offered, never how well.

What is inside

Course modules
151
Courses
9
Posts, all time
278
People running it
4

Counts published by Agency Playbook on its own page, read on 30 Sept 2026: how much is included, never how good it is. Listed as run by rafael-hernandez-7274.

How we knowSourced & dated
Observed on 3 Nov 2026 from Skool source page archived copy 34d27053e977.
Observable monthly ceiling
$1
monthly price
1,420
published members
$1,420
theoretical ceiling per month

This is not revenue, earnings or income. It assumes every listed member pays the headline price, which is never the case in practice, and it does not account for free members, trials, discounts, churn, refunds, platform fees or tax.

Against the agency and client services niche

Percentile among the other 483 agency and client services listings here, each seller counted once for size.

Size76th
smallestlargest
Price · further right is cheaper98th
most expensivecheapest

Held at $1 per month in each of the 9 readings that published a price, from October 2026 to 3 Nov 2026.

Check the Course Score
99A+Exceptional

Ahead of 99% of the 13,588 Skool communities we track, including ones without a page here, on the measures below, each read from a figure Agency Playbook published itself.

  • Size 53% of the scoreahead of 86%
  • Growth 27% of the scoreahead of 75%
  • Track record 20% of the scoreahead of 95%

An algorithmic position among tracked listings: not an endorsement, a guarantee or advice. How the score works.

  • Top 25% by size in agency and client services. Measured by Check the Course.Top 25% by size in agency and client services. Measured by Check the Course.
  • Members up 14% since August 2026. Measured by Check the Course.Members up 14% since August 2026. Measured by Check the Course.

    Net member count up 14% between our first reading, on 3 Sept 2026, and our latest, on 3 Nov 2026.

Run this community?

Add this badge to your site

It links to this page and shows the date it was measured.

Badge
Style
Top 25% by size in agency and client services. Measured by Check the Course.
Where it goes

<a href="https://checkthecourse.com/communities/skool-great-marketing-ai"><img src="https://checkthecourse.com/badge/skool-great-marketing-ai?kind=size" alt="Top 25% by size in agency and client services. Measured by Check the Course." width="360" height="76" loading="lazy"></a>

Paste it into any page that accepts HTML. The badge keeps itself up to date.

Evidence and signals

Listed on 1,420 members.

Evidence: measured.

Following elsewhere
1,670 at its largest1,670 on YouTube. Followers on another platform, not members here.
First recorded
3 September 2026our first reading, not its launch
Elsewhere
WebsiteYouTube

Tracked over time

Member change
-1-0.1%over 2 days+55+4.0%over 28 days
Price change
No change confirmed between readings taken the same way

32 observations over 60 days.

Member count
1,2601,2801,3001,3201,3401,3601,3801,4001,4201,4203 Sept 20263 Nov 2026change
Monthly price
$1$123 Oct 20263 Nov 2026

Observation log

Observation log
ObservedMembersChangePriceCeiling / month
3 Nov 20261,420-1$1 per month$1,420
1 Nov 20261,4210$1 per month$1,421
31 Oct 20261,421+3$1 per month$1,421
30 Oct 20261,418+1$1 per month$1,418
28 Oct 20261,4170$1 per month$1,417
27 Oct 20261,417+5$1 per month$1,417
24 Oct 20261,4120$1 per month$1,412
23 Oct 20261,4120$1 per month$1,412
23 Oct 20261,412+4$1 per month$1,412
21 Oct 20261,408+3Free + paid tiersNot calculated
20 Oct 20261,405+5Free + paid tiersNot calculated
19 Oct 20261,400+3Free + paid tiersNot calculated
18 Oct 20261,3970Free + paid tiersNot calculated
17 Oct 20261,397+12Free + paid tiersNot calculated
16 Oct 20261,385+3Free + paid tiersNot calculated
15 Oct 20261,382+6Free + paid tiersNot calculated
14 Oct 20261,376+4Free + paid tiersNot calculated
13 Oct 20261,372+1Free + paid tiersNot calculated
12 Oct 20261,371+3Free + paid tiersNot calculated
11 Oct 20261,368-1Free + paid tiersNot calculated
10 Oct 20261,3690Free + paid tiersNot calculated
9 Oct 20261,3690Free + paid tiersNot calculated
8 Oct 20261,369+5Free + paid tiersNot calculated
7 Oct 20261,364-1Free + paid tiersNot calculated
5 Oct 20261,365+7Free + paid tiersNot calculated
4 Oct 20261,358+1Free + paid tiersNot calculated
1 Oct 20261,357+8Free + paid tiersNot calculated
30 Sept 20261,3490Free + paid tiersNot calculated
30 Sept 20261,349+36Not recordedNot calculated
21 Sept 20261,313+55Free + paid tiersNot calculated
7 Sept 20261,258+8Free + paid tiersNot calculated
3 Sept 20261,250Free + paid tiersNot calculated
Average per week, last 28 days5 Oct 2026 to 3 Nov 2026+14
Average per week, since first reading3 Sept 2026 to 3 Nov 2026+20

Seller’s followers on other platforms

Seller’s followers on other platforms
Read, about monthlyYouTubeTikTok
9 Oct 20261,670+1,457
9 Sept 2026213

Course content readings

Course content readings
ObservedPostsModulesCourses
30 Sept 2026278+131519
9 Sept 20262651519
Added per week9 Sept 2026 to 30 Sept 2026+4.300

Common questions about Agency Playbook

What is Agency Playbook?
The Agency Playbook is a Skool community for owners of performance marketing, pay-per-lead and pay-per-call agencies, with its material packaged into playbooks, templates and live training. It was created in December 2023 and is run by Rafael Hernandez, CEO of the Great Marketing AI agency.
How much does Agency Playbook cost?
Agency Playbook charges $1 per month on Skool, read 3 Nov 2026. That is cheaper than 98% of the other priced agency and client services listings here.
How many members does Agency Playbook have?
Agency Playbook lists 1,420 members, read 3 Nov 2026.
How has Agency Playbook's membership changed?
From 1,250 members on 3 Sept 2026, our first reading, to 1,420 on 3 Nov 2026: up 170, or 14%.
How does Agency Playbook compare with other agency and client services communities?
At $1 a month, Agency Playbook sits below the $37 median of the 130 priced agency and client services listings here. The niche median is 544 members. Pricing benchmarks by niche.
What do you get inside Agency Playbook?
Agency Playbook publishes 151 course modules, 9 courses, 278 posts, 4 admins. Communities with the most course content.

Alternatives to Agency Playbook

Same niche, nearest in published size. Not a recommendation.

Is this your community?

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