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The Facebook Ads Blueprint review

The Facebook Ads Blueprint charges $297 a month, which puts it among the more expensive listings on Skool.

A review on the numbers, not an opinion: nobody here has joined The Facebook Ads Blueprint, and nothing below is a verdict.

The Facebook Ads Blueprint is a Skool program on running Facebook ads, built around the course of Sam Piliero, founder of the ad agency The Moonlighters.[1][2] It teaches the strategies Piliero's team uses on the brands it manages, and it is aimed at beginner, intermediate and advanced brand owners and operators.[1] The Skool group was created in September 2025.[1]

How we measure · Report an error or ask for removal

Members
849
Published price
$297
per month
Members, last 28 days
+152
4 Oct 2026 to 1 Nov 2026
Rank by members
#1,989
of 6,072 sellers listed here
Size rank in niche
#110
of 287 sellers listed in ecommerce, by published members
Price rank in niche
#8
of 82 priced in Ecommerce listed here, highest first
Check the Course score
88
B+, strong
Niche
Ecommerce
340 listed here
Created
8 Sept 2025
Skool publishes this date
Readings
28
since 24 Aug 2026

About The Facebook Ads Blueprint

Members get Piliero's Facebook Ads course, which covers campaign structures, creative strategy and tracking, along with weekly Q&As with Sam.[1] The program also shares the systems, dashboards and operations the team uses internally, and it provides transcripts in more than 50 languages.[1] The listing describes its private community as including hundreds of brands and operators.[1]

The Moonlighters describes itself as an agency that DTC e-commerce brands partner with to manage their paid ads.[2] The agency hires in North America, with some team members in the UK, and pays its Growth Directors on performance.[2] Its approach to scaling ads is a system it calls The M4 Method, aimed at scaling ROAS (Return on Ad Spend) in e-commerce advertising.[2] A YouTube channel linked to the program covers Facebook Ads and Google Ads for e-commerce founders, with breakdowns of campaigns and tactics such as media buying, funnels and creative.[3]

Payments are month by month with no lockups, and members can cancel anytime.[1] The Moonlighters states that its site is not a part of the Meta website or Meta Inc. and is not endorsed by Meta in any way.[2]

Sources

  1. Skool listing: skool.com/facebook, as collected 28 Sept 2026
  2. Official website: themoonlighters.com, retrieved 28 Sept 2026
  3. YouTube: youtube.com/channel/UCFFCa4tMjhj9g_xKlvqFWxg, retrieved 28 Sept 2026

Compiled by Check the Course from the sources listed, to the best of our ability.

What the listing describes
NicheEcommerceMethodPaid advertisingFormatCourse

Read from the listing’s own words: what is offered, never how well.

What is inside

Course modules
135
Courses
6
Posts, all time
2,651
People running it
5

Counts published by The Facebook Ads Blueprint on its own page, read on 26 Aug 2026: how much is included, never how good it is. Listed as run by sampiliero.

How we knowSourced & dated
Observed on 1 Nov 2026 from Skool source page archived copy 1ef654806314.
Observable monthly ceiling
Not calculated

The price and the member count above would multiply out to a figure large enough to be misread as a claim about this business, so no ceiling is calculated. Both published figures are shown above and are unchanged.

Published price: $297 per month.

Against the ecommerce niche

Percentile among the other 339 ecommerce listings here, each seller counted once for size.

Size62nd
smallestlargest
Price · further right is cheaper9th
most expensivecheapest

Held at $297 per month for every week we have tracked it, since August 2026.

Check the Course Score
88B+Strong

Ahead of 88% of the 13,590 Skool communities we track, including ones without a page here, on the measures below, each read from a figure The Facebook Ads Blueprint published itself.

  • Size 53% of the scoreahead of 78%
  • Growth 27% of the scoreahead of 86%
  • Track record 20% of the scoreahead of 43%

An algorithmic position among tracked listings: not an endorsement, a guarantee or advice. How the score works.

  • Top 25% by size on Skool. Measured by Check the Course.Top 25% by size on Skool. Measured by Check the Course.
  • Listed every week since August 2026. Measured by Check the Course.Listed every week since August 2026. Measured by Check the Course.

    Present in every one of the 10 weeks recorded since August 2026, with no week missing.

  • Members up 32% since August 2026. Measured by Check the Course.Members up 32% since August 2026. Measured by Check the Course.

    Net member count up 32% between our first reading, on 24 Aug 2026, and our latest, on 1 Nov 2026.

Run this community?

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Top 25% by size on Skool. Measured by Check the Course.
Where it goes

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Evidence and signals

Listed on 849 members.

Evidence: measured.

Following elsewhere
87,000 at its largest87,000 on YouTube. Followers on another platform, not members here.
First recorded
24 August 2026our first reading, not its launch
Elsewhere
WebsiteYouTube

Tracked over time

Member change
+7+0.8%over 2 days+152+21.8%over 28 days
Price change
Unchanged at every reading

28 observations over 69 days.

Member count
65070075080084924 Aug 20261 Nov 2026change
Monthly price
$297$29724 Aug 20261 Nov 2026

Observation log

Observation log
ObservedMembersChangePriceCeiling / month
1 Nov 2026849+7$297 per monthNot calculated
30 Oct 2026842+32$297 per monthNot calculated
28 Oct 2026810-22$297 per month$240,570
26 Oct 2026832+1$297 per month$247,104
25 Oct 2026831-10$297 per month$246,807
24 Oct 2026841-7$297 per month$249,777
23 Oct 2026848+65$297 per monthNot calculated
20 Oct 2026783-1$297 per month$232,551
19 Oct 2026784+7$297 per month$232,848
17 Oct 2026777+22$297 per month$230,769
15 Oct 2026755+2$297 per month$224,235
14 Oct 2026753+16$297 per month$223,641
13 Oct 2026737-9$297 per month$218,889
11 Oct 2026746+1$297 per month$221,562
10 Oct 2026745-5$297 per month$221,265
9 Oct 2026750+53$297 per month$222,750
5 Oct 20266970$297 per month$207,009
4 Oct 2026697-3$297 per month$207,009
3 Oct 2026700-8$297 per month$207,900
1 Oct 2026708+17$297 per month$210,276
28 Sept 2026691+7$297 per month$205,227
23 Sept 2026684-1$297 per month$203,148
20 Sept 2026685-9$297 per month$203,445
14 Sept 2026694-2$297 per month$206,118
7 Sept 2026696-7$297 per month$206,712
4 Sept 2026703+27$297 per month$208,791
31 Aug 2026676+33$297 per month$200,772
24 Aug 2026643$297 per month$190,971
Average per week, last 28 days4 Oct 2026 to 1 Nov 2026+38
Average per week, since first reading24 Aug 2026 to 1 Nov 2026+21

Seller’s followers on other platforms

Seller’s followers on other platforms
Read, about monthlyYouTubeTikTok
4 Oct 202687,000+84,470
4 Sept 20262,530

Common questions about The Facebook Ads Blueprint

What is The Facebook Ads Blueprint?
The Facebook Ads Blueprint is a Skool program on running Facebook ads, built around the course of Sam Piliero, founder of the ad agency The Moonlighters.
How much does The Facebook Ads Blueprint cost?
The Facebook Ads Blueprint charges $297 per month on Skool, read 1 Nov 2026. That is cheaper than 9% of the other priced ecommerce listings here.
How many members does The Facebook Ads Blueprint have?
The Facebook Ads Blueprint lists 849 members, read 1 Nov 2026.
How has The Facebook Ads Blueprint's membership changed?
From 643 members on 24 Aug 2026, our first reading, to 849 on 1 Nov 2026: up 206, or 32%.
How does The Facebook Ads Blueprint compare with other ecommerce communities?
At $297 a month, The Facebook Ads Blueprint sits above the $44 median of the 81 priced ecommerce listings here. The niche median is 625 members. Pricing benchmarks by niche.
What do you get inside The Facebook Ads Blueprint?
The Facebook Ads Blueprint publishes 135 course modules, 6 courses, 2,651 posts, 5 admins. Communities with the most course content.

Alternatives to The Facebook Ads Blueprint

Same niche, nearest in published size. Not a recommendation.

Is this your community?

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